manifesto
Manifesto

sam
Sam with his wife and pals
About Me—And the Show
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If you cooked more, you'd eat out less and you eat better—it's that simple. I think a lot of people eat fast food or order out because they're just not comfortable in the kitchen. They think it's like this club and if you don't know the secret terminology and handshake, you can't belong. But that's just a bunch of BS.

A lot of the problem comes from cooking shows that make things look complicated—too many steps ... too many weird ingredients. Just Cook This! is a show that demystifies what goes on in a kitchen. Why? Because I'm not a chef, I'm just a regular person who cooks like a regular person. The show is shot right in my home with my dogs, kids or whomever around. If I make a mistake—we leave it in. If I drop something—we leave it in. Because that's what goes on in a real home and the goal is not sophisticated culinary excellence that would go on in a restaurant—it's food that's big in taste but small in effort. Food you can make easily and really enjoy. Food that'll keep you from going out.

It's cooking—it's not rocket science. If I have a goal, it's that you watch the show and say, "Hey, I can make that guy's stuff"—and you start cooking. That's the goal. Well, that and I also want to be King of the World someday ... that's all.


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