It's Saturday and on your way home from grocery shopping you decide to stop in at your local sex shop and pick up a sex toy to spice up your Saturday night — right? Not quite!

Most women wouldn't be caught dead in a sex shop, says Dr. Laura Berman. They'd simply be too embarrassed.

But what most women don't realize is that "you can find erotica shops run by and for women that are very female friendly," says Laura, a psychologist and sex therapist.

If you've been thinking of buying a sex toy or an erotic video, but feel less than confident about what you're doing, this is the kind of shop for you.

Laura and her sister, Jennifer, a urologist who also specializes in women's sexual health, are big advocates of vibrators.

"We certainly recommend vibrators to everyone, but obviously not everyone is comfortable with the idea," says Laura. "I think the first step is getting to know your body, feeling comfortable with your body — and some women are never comfortable with vibrators, and that's okay."

But if you're in the market for a vibrator, Laura cautions against walking into a store and asking: "What's your best vibrator?" You'll get a $75 thing with bells and whistles and moving pearls that doesn't even necessarily help."

Sexual Resources They Recommend
The Bermans like the following resources for online shopping of sex aids, videos, erotic books and massage oils.

Candida Royalle's Femme
Sinclair Intimacy Institute
Eve's Garden
Grand Opening Sexuality Boutique

Sexual Aids
To improve arousal, lubrication and even orgasm, the Berman sisters recommend a variety of pharmacological agents, including Viagra, testosterone and estrogen cream.

"These things are not used just to enhance one's sex life," notes Laura. "They're used to treat women who have physiologically based arousal problems — they don't have enough blood flow to their genital area, for example, or they have nerve damage."

Jennifer recommends Viagra for women who suffer from a lack of libido, often tied to aging, surgery or medication. While Viagra has been approved for men, the Food and Drug Administration has not yet approved it for women. For that reason, says Jennifer, women who take Viagra should be closely monitored by their doctors.

Jennifer also recommends for women testosterone — the hormone of "desire" — in the form of cream or sublingual lozenge. Testosterone, she says, "is very important for a woman's desire, as well as for a man's desire." But like Viagra, Jennifer adds, testosterone has not yet received FDA approval.

Lastly, Jennifer, recommends estrogen cream to help with vaginal drying, thinning and irritation — a common sexual complaint for many women.